Thursday 21 June 2012

The British Mac




The Mac was named after Charles Macintosh, the fashion icon shot to  fame by Thomas Burberry and Co during World War One. 
We thought with all this rain, there would be no better time to bring forward the timeless classic. 

A wardrobe must and is perfectly matched  to this British climate the ‘Mac’ is named after Charles Macintosh who, in 1823 patented a method for bonding rubber between two layers of fabric but, it wasn’t until World War One, that the item really came into its own when Thomas Burberry and Co. – in response to government demands for an all weather coat to protect our damp armed forces from inclement weather — created the single breasted ‘Mac’ for the troops at the front and the now ubiquitous double breasted trench coat for the officer at the back.

It was later popularised by Humphrey Bogart and all mysterious private detectives that went about their dark investigations, the Mac sold millions the world over, and became a firm favourite with the ladies, especially the black Mac which hung on the graceful bodies of many  silver screen goddesses and stars of Old Hollywood.

Today, there is no outer garment more classic than that of the Mac, the finest examples of which are produced by Burberry and Mark Marengo on Savile Row.

So come on Ladies and Gents, pop down to the local boutique and splash out on a timeless British Classic for the oh so terrible British Weather! 

*Kate Moss for Burberry  
Join us on twitter @official_BFW 


By- Josephine Smith-Mands

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